Employer relations glossary

Employer relations glossary

Cost per hire

What a company spent to hire one person through a given channel: everything it invested, divided by the number of hires that channel produced.

Cost per hire

Results report

Document a school sends a partner company after an event, summarising what it invested, who it met, and the applications and hires that followed, plus its cost per hire.

Results report

Targeted event offer

Document sent to a partner before a targeted event, presenting the targeted group of students, the number of places and the price.

Targeted offer

Targeted group

Group of students defined with a partner (programme, search stage, role type) from declared and consented data, to whom an event is offered.

Student targeting

Guaranteed attendance

A partner's commitment to meet a minimum number of students at a targeted event, with compensation if the commitment is not met.

Sell a targeted event

Target schools

The schools an employer concentrates its campus recruiting on. In the United States, an average of 25 in 2024, down from 39 in 2020 (Veris Insights).

Target schools

Knowing where a hire came from

Method that links a hire to the event or channel that produced it, to calculate a reliable cost per hire.

Employer relations KPIs

Declared and consented data

Data a student enters themselves and chooses to share with partner companies; student data is never sold.

Your data, your choices

Employer relations performance

A school's ability to sell its partnerships to targeted groups rather than on volume, and to show each partner what the partnership produced.

Employer relations performance